The Secret Behind Content Creation
Content creation isn’t merely about posting something on your channel anytime you wish to do so. If you want to make your brand successful, you’ll have to establish a strategy to make sure everything in your campaign falls into place. That is why learning how to produce your editorial calendar is handy.
What Is an Editorial Calendar?
An editorial calendar helps you make an efficient content creation system. It consists of a timeline that indicates when you should produce and deliver your content onto different channels or platforms, like blogs or social media networks.
This section will discuss how you can streamline your content creation through an editorial calendar. We will guide you on how you can start making one and how you can plan your content through it.
How Do You Create an Editorial Calendar?
Determine Your Content’s Subject
First of all, you need to determine the subject of the content you’re planning to put up.
Your subject should, of course, match your niche or your area of expertise. Although everyone wants a channel that comes as a “jack-of-all-trades” to accommodate different audience types, it most certainly won’t work. Trying to speak to everyone will only result in a content that is of less quality. Plus, you tend to lose your credibility, which in turn, will make your audience their backs on you.
For instance, you’re about to put up a fashion blog. You wouldn’t want to publish a post that talks about the best-selling books of all time. Or maybe your website talks about fitness trends today. It most certainly wouldn’t be right to discuss how one can become a web developer.
Whatever your niche may be, it’s always best to stick to it. This way, aside from producing content of better quality, you’ll also be able to stand out well and attract the audiences that suit you.
So how will you determine your content’s subject?
Sit down, grab a pen and paper, and list down the topic categories that you think are relevant to your area of expertise. Five or six items will do. These categories will help you narrow down your content ideas that you want to publish in the future.
Now let’s try making a list of topics. Let’s use the examples stated above. Let’s say you’re planning to put up a fashion blog. Your main categories should most likely be like this:
- Hair Beauty
Or for example, you’re planning to publish a blog that talks about the latest fitness trends. You can list down the following categories:
- Postpartum Fitness
Your list isn’t final yet. You can still narrow it down, or you can change your items as you go through this process, so don’t stress. What’s important is you’ve picked the topics that are closely related to your niche.
Decide How Often You’re Going to Publish
Consistency is the key to keeping your audience’s attention to you.
Posting your content only when you feel like you want to will result in a lesser audience impact. Plus, you won’t be able to fill up your channel with that much content too.
“A goal without a plan is just a wish;” this is true, even when it comes to content creation. Therefore, it’s better to come up with a timeline of your planned activities beforehand. That way, you’ll be able to commit to your campaign, and, thus, be consistent in publishing.
After listing your topics, decide how often you’re going to publish your content.
For starters, it’s recommended to post once a week or at least once every two weeks. But it would be best if you can post twice a week.
After all, this is your channel. So everything will depend on your goals and capability to create content. But do dedicate adequate time to polish your content.
However, take note that posting less frequently than once every two weeks can make you lose your audience. Posting too often can still make you lose your audience since you don’t have enough time to clean and polish your work. You’ll only end up losing your brand’s credibility that way.
Design Your Editorial Calendar
Now we’re at the most awaited part of this lesson—designing an editorial calendar.
Using an editorial calendar is an essential tool in running a channel, whether it be a blog, a website, or a social media page. It doesn’t only help you follow your content creating activities, but it also enables you to keep track of your past content.
An editorial calendar can look like your typical calendar, or it can come in the form of a spreadsheet or a list. It doesn’t matter how it looks. But you may want to choose a format that you think can help you and your team function productively.
You can either create your own or simply download a template from the internet. Choosing where to get an editorial calendar is unimportant.
Plus, since it serves to help in content creation, it should at least show you the information needed for the content you are planning to publish.
Your editorial calendar may include your list of topics, the names of people assigned to different tasks if you’re working with a team, your target dates, keywords, etc.
But you can still add more relevant information if you feel like you have to. Here are some of the details that you can include in your calendar:
- Content’s Title
- Content’s Description
- Format of Content
- Target Keywords
- Author of the Content
- Category of Content
- Status of the Content
- Call to Action (CTA)
Here’s a sample of an editorial calendar we made for you.
If you think this is daunting, then worry not. Here is a sample of a simpler editorial calendar that you can make.
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